APP Brief

Preamble/Aims of the assessment:

This module is designed to encourage and enable students to use graphic design and the ‘client’ to expand and develop their professional style and to produce bodies of work for public scrutiny and evaluation. The module will enable students to synthesise theoretical, conceptual and technical skills gained during the programme to manage projects in a variety of areas of design practice and produce appropriate practical solutions.

The brief is designed in such a way as to allow open interpretation within the given theme and allow flexibility within chosen pathways. To ensure clear direction and intent from the outset of the course, you will need to determine and agree with teaching staff, your chosen pathway, i.e., typography, illustration, etc. that you have chosen will determine how many of the themes you will have to cover. The following indicates how many themes you are to choose:

Title Credit

*Pathway Option A

Dissertation 15 (3000-4000 words)

Advanced Professional Practice 60 (4 themes)

Major Project 45

Pathway Option B

Dissertation 30 (5000-6000 words)

Advanced Professional Practice 45 (3 themes)

Major Project 45

Pathway Option C

Dissertation 45 (7000-8000 words)

Advanced Professional Practice 30 (2 themes)

Major Project 45

*please note: Although it is entirely your decision which option you take, Option A will require you to work with an overlap with your fmp. How will you manage this?

Use the any of the following as catalysts for a project theme from which you will formulate a project brief of your own making:


Urban Myths

2116 AD

A short story


(Project X tba. This is a compulsory theme and must be left to last. Information to follow)

I have chosen the Urban Myths theme and design a series of collectable cards featuring urban myths from around the world.


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