I wanted to have a look into some microbrewery brands and their bottle designs.
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The Rouge ales have interesting labels using different personas to represent each of their ale flavours. They are quite detailed illustrations with each one relating back to the flavour. Like the ‘chipotle ale’ has a mexican looking character with a sombrero while the ‘MoM Hefeweizen’ is shown with a senior woman. Its clear that they want to appeal to a broad range of consumers as they are all individually designed for their desired markets. The ‘Bacon Maple Ale’ could be targeted mainly to a more female audience by the use of a pink bottle and decorative label as well as the sweeter ingredients of course. There is variation with in the typefaces used in the labels.
This one is not a craft beer brand but instead a tequila brand. I like the highly illustrative approach to the labels and the ‘day of the dead’ reference keeping to the mexican theme.
On the other side of the scale is this very minimal design with a simple logo and clean typography. This approach I think works well at giving the craft beer a more premium feel I think.
Personally I don’t really like the label designs for the ‘Almanac’ beer company. I feel they give the impression of being more of a whisky bottle or other liquor kind of look. The flavours are differentiated on the labels through different colours and as well as the description below the brand name. The label illustration at the top however stays the same through out.
These beers labels have simple theme running through out using the different fish as the main imagery. The types of ale are separated in the bottom sections keeping to the same typeface. The brand name is located in the upper fourth of the bottle. They don’t have any visible logo.
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This craft beer company has a wide range of beers. They all carry the logo in the same position in the lower half of the label. The logo varies through out the labels with slight change of colours to work better with the rest of the label. All of them have quite unique feel to them as they use completely different typefaces for the names. They are colourful and and use a lot of decorations and patterns instead of illustrations.
I liked the bottle design and material for these ‘Outcask’ beer range by Carlsberg. I think the dark bottles give it a unique look as well as the actual design of the bottle with the handles on top. The illustration on the labels are quite unique and remain consistant through out.
These beers use a unique name in a bold coloured typeface as the main differentiator for the flavours. It’s the main design element of these labels accompanied by a decorative pattern like illustration that vary through out the designs but is not immediately obvious.
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The bottle design for these once again makes them instantly different to other brands. The label design consist of large bold type, they are simple yet effective approach to the labels staying uncluttered and direct.