Branding Brief

The Brief:

‘Part 1 of 2.

You are to develop the branding of a given celebrity.  The aim of the project is to design a branding that will project a positive image of the given person. It is important that you create your branding in a way that you believe the celebrity would wish to be portrayed rather than how you feel about them.

You must research around the topic of branding and personal promotion with a view to demonstrating the key concepts regarding branding.

Typography must, of course, be well considered throughout.

Deliverables

You are to produce a logo, letterhead, business card and compliment slip. These items are to be of standard size. You will also produce a style guide for your client and this will include instructions as to how the logo, typeface(s) and colour systems are to be used. We would also like you to consider the making or visualising of a promotional item. Again, you will need to research these.

Part 2 of 2

Using the skills and knowledge developed in the fist part of the module, you will now apply this to the development of self-promotional materials; essentially self-branding.

This is can be deceptively difficult, as being both client and designer can be problematic in terms of remaining objective. It is essential that you consider the audience that you intend to address and be able to explain how you know your design to be appropriate for communicating with the professional design community.

Deliverables

The deliverables are a logo, letterhead and business card.’

My assigned celebrity is Richard Dawkins. I don’t really know anything about him, although I am pretty sure I have heard of him before, perhaps in a documentary I’ve seen. He is a famous ethologist, evolutionary biologist and a writer. He is meant to be quite an outspoken person specially on the subjects of religion and atheism. I think it will be difficult to brand a scientist but should be interesting.

For the second part of the project I have to brand myself which I think is going to be quite difficult as I don’t feel I have a defined style yet. This project should be a challenging one, but I’m also looking forward to it because I think a big part of what some designers do is branding, and it brings many design elements in to play.

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