I did some research into film industry logos to have a better understanding of the typography being used, the style of logo, the positioning on-screen, and size. All these things are very important to have in mind when designing my own logo. One instantly obvious thing is that film logos on-screen tend to be motion graphics and because they are being viewed as part of a video/film etc. and not static logos.They tend to be interactive with the background at times and have certain visual effects added to further emphasize the logos identity. I will be focusing on a static logo instead.
From looking at these logos I was able to tell what sizing and positioning would be adequate for my logo. It was also apparent that there is a mix of typography being used from sans-serif to serif fonts and even some stylised fonts like the ‘TriStar’ logo, there also seems to be a lot of kerning in the type and many times a mix of the studio name accompanied by a descriptive tag line (entertainment, films, pictures etc..). They are using watermark, pictorial mark, abstract mark and even emblem logo types.
I will be focusing on a static version of a logo for the film studio such as the ones below:
Wikia. (). Film production companies of the United States. Available: http://logos.wikia.com/wiki/Category:Film_production_companies_of_the_United_States. Last accessed 31st May 2015.