Each member of the group came up with some design ideas.

These two are Kyle’s ideas:

photo 1

This one is by Kyle with a web like design, similar in structure to the other ideas we discussed. With problem and solution branches.

photo 2

This is a completely different style of showing the same information we wanted to have, it’s a different but good layout out that we could have explored other wise.


This is my design as mentioned on a previous post, it would have the same ‘problem and solution’ layout around a globe which I think in itself represents sustainability and connects with the message we were trying to get at, and include icons for each of the problems we wanted to

This was Will’s idea, I like this concept, it’s a similar idea to the other designs but it has a more modern approach to it. Instead of having a globe in the center the circular shape around the word ‘Ethics’ nicely emphasized the title. The style was more according to the infographics we had been researching as well.

After discussing it with the group we agreed to go with Will’s idea as we liked the initial look and the style was more like the infographics we had been looking at for research. Since it was Will’s concept he volunteered to develop most of the final design on Photoshop. This was important as we had to nominate one person to avoid clashing design styles.

The first step in creating a digital version of our original idea, was to recreate the logo concept.

Screen Shot 2015-03-18 at 12.40.36

Using multiple circle shapes, cutting sections out, to created a basic replica of the Wills sketches.

Screen Shot 2015-03-18 at 12.40.22Added some basic colours (later to be discussed and subject to change) We liked the idea of having 2 bright, contrasting colours such as the two shown above on a dark background – perhaps a very dark shade of blue.

Screen Shot 2015-03-18 at 12.40.47

The next step was to add some text that suited the style we were after. At first we used a default font “Apple braille” which gave a basic idea of what the outcome might look like.

Created basic illustrations that summed up each of the sub headings/topics.


Screen Shot 2015-03-23 at 12.15.55


Screen Shot 2015-03-23 at 12.16.12


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Screen Shot 2015-03-23 at 12.16.20

We decided that with a heading to go next to them, these symbols summed up the topics well and could be easily recognised.

After we were happy with how the symbols looked, Will duplicated the “ring logo” and placed it around them so that they didn’t look as loosely and randomly placed.

Screen Shot 2015-03-23 at 12.19.56

Using guides to make sure that the symbols and the main logo were positioned in the correct places.

Screen Shot 2015-03-18 at 12.41.32The next step was to place the text into the design. My  job was develop the text so that it was more precise and confined to the space we had. Here is what the text looked like after I had developed it:

1) Wasteful use of paper

The life cycle of paper begins before a tree gets cut down. From the fuel and metals used to run the machinery, and bleach added to make the final manufactured product. These stages in production use valuable resources and release pollutants such as VOCs and greenhouse gases into the environment.


– Request paper that is chlorine free, bleached with totally chlorine free bleach (TFC).
– Use recycled paper and try picking paper with the highest percentage of recycled material that best suits your business needs.
-Look for certifications; there are many certifying bodies that provide environmentally friendly paper sources.

2) Use of Inks and Solvents

Although inks are a necessity for printing, most Inkjet cartridges are made out of plastics and the ink contains volatile organic compounds, highly toxic metals such as lead cadmium and barium which can pose a major health risks. They also contain petroleum based inks which are based on non renewable sources.

(fact: takes 1,000 years for a cartridge to decompose, and each year 300 million cartridges are thrown away.)


– Request VOC-free inks and eco-friendly inks such as soy-based ones.

3) Printing

A significant concern with printers is emissions to air and water, and solid waste on top of the energy consumption.

– Don’t print at all: go digital and use an alternative to printing where possible as this will drastically reduce the environmental impacts of your product.

– Ask your printer: ask your printer what they are doing to reduce their environmental impacts. A good printer should be reducing waste.

4) Energy

Graphic designers use computers a lot, which ends up consuming large amounts of energy and having a negative impact on the environment. Also producing other waste and using resources along the design process.


Switch to green power even if its just a small proportion it will help reduce your carbon foot print.

ethics poster

This is where Kyles job came in. His job was to take a closer look at the typography/fonts to use for our design.


“Still going with the theme of having a dark background colour, i quickly looked at some fonts that i thought that would look exception for the main font for the final design and we decided that apple symbols would be ideal for the titles of the poster and next light would be ideal for the text that will be in the poster. We all thought that using a sans serif would be better than using a serif for this type of environmental poster as we are not trying to put a type of history within the font for the audience to look at as we are just looking for a clean font that suits the style of the topic and a font that looks simple and good.” – Kyle’s response to his research.


‘After having a discussion with one of my tutors, it became apparant that the main bulk text needed some work. Although I liked the look of this thin, intricate looking style, it simply didn’t come out as expected when we text printed, and we needed a bulkier typeface. Also a big issue with this font is that it only had uppercase characters. People find it harder to read block text in all caps as we tend to read words in groups, and if it is all in caps, it is harder to define where the next word starts.’ – Will

Screen Shot 2015-03-20 at 14.07.54

The font shown below works much better. The spacing works a lot better and the thickness of the font adds to the legibility.

Screen Shot 2015-03-23 at 12.34.37

Screen Shot 2015-03-23 at 10.44.53

The next step was to think about the colour scheme that we wanted to run with. To help us decide, we used the Hue/Saturation adjustment tool to find same hues of different colours, and passed them round the class for people to vote on.


Clearly the bottom right colour scheme won by many votes.

ethics poster-Recovered2

As a group we decided that this colour scheme definitely looks a lot more relevant and professional. The blue and green around the main logo linked it back to the globe idea which can also link in with “green” and sustainability.

Screen Shot 2015-03-23 at 13.48.20

Will had the idea of turning the opacity down on the black circle to make it look more like a globe, and it ended up looking very good!

Here is the final outcome. The final changes we made were to the symbols as many people said that the previous icons were unclear at first glance.



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