What is Experience Design?
Experience Design is the process of improving user satisfaction by improving aspects such as usability, accessibility, and the emotions created when the user interacts with the product. It involves the users experience with any aspects in the interaction with a product or service as perceived by the user. There are three kinds of experience:
Everyday– These are your everyday experiences like eating, showering, the drive to work.
Recognised– These experiences are the ones you recognise in the moment or as memories e.g. family holiday, an unexpected reunion with an old friend.
Group memory– these experiences are shared and remembered by a group of people e.g. festival, christmas dinner.
By trying to create a successful user experience you are attempting to make the user feel something or create a memory when interacting with the product. The three key factors that make an experience successful are:
Cognition– The knowing, mental understanding of the experience.
Sensory Perception– The physical, bodily feeling, touching and sensing felt through your 5 senses.
Emotion– The gut feeling, and how the experience makes you feel.
How can you measure experience?
Phenomenology both in the methodology and philosophy is the subjective study of oneself. In other words it’s the study concerned with the physical relationship between ourselves and the objects and/or the environment around us as well as the awareness of our bodies in space.
Ethnography is the study of cultures where a researcher observes society from the point of view of the subject being studied.
Self-Ethnography (or Auto-ethnography) focusing on the researchers subjective experience rather than the beliefs or practices of others.
We did two experiments in class one of them by closing our eyes and trying to become more aware of our surroundings. After closing my eyes I immediately felt more calm but at the same time more aware of distant noises, Sanchas voice seemed clearer, the presence of my classmates sitting next to me, my body weight resting on the chair, and just feeling more self aware in general. When opening my eyes I was flooded with visual stimulus that made all my other senses become immediately less prominent.
The second experiment also involved closing my eyes but this time tasting a raisin trying not to chew it straight away. This gave some surprising results as, the texture of the raisin felt very wrinkly and strange on my tongue and had very slight sweet taste. If I didn’t know what it was I would not have eaten it as it didn’t not seem like something edible until finally bitting into it and tasting the bitter raisin taste.