The new brief for the Design Museum is a very open project. It asks how can we design new objects, spaces and systems to affect the way people see themselves and the roles they fulfill? The idea that people consume products partly to communicate something to the world whether it’s intentional or unconscious is called consumption for self-identification. This idea of incorporating emotional value to design is very important aspect as I think that self-identification is an essential part of everyone and the way they want to be perceived by their peers . I want to develop something with which an individual can engage and cause them to feel something when using my product.