Motivation Books

I decided to look more closely at motivation books, so I looked at a list of top sellers listed on Amazon. Even though most of the books on the list are simply because of their content (not the covers) them being top-selling books in their genres should indicate a few pros about their design and what helps them stay best sellers.

http://www.amazon.com/MONEY-Master-Game-Financial-Freedom/dp/1476757801/ref=zg_bs_4744_1

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  • Use of marketing technique “#1 new york times best seller”
  • photo of author used as background (looking happy, successful)
  • use of quotes on front and back covers
  • large golden title in serif typeface/ authors name is in a sans-serif typeface but also golden.
  • use of banner on bottom front cover
  • use of quotes from establish critics (in this instance political leaders)
  • use of slogan on front.
  • bar code centered

http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805/ref=zg_bs_4744_16

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  • Banner with marketing device at the top
  • Clever use of typography (gives a sence of movement and the reflection of the “i” becomes a person)
  • quote on the front cover page
  • use of slogan on front.
  • banner on the back displaying more achievements
  • use of quotes by established critics highlighted in red
  • picture of the author and information about him below the blurb
  • use of red to highlight most important information
  • sans-serif title/ rest of text is in a serif typeface
  • bar code on bottom right

http://www.amazon.com/The-Motivation-Manifesto-Brendon-Burchard/dp/1401948073/ref=zg_bs_4744_8

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  • only one typeface used
  • title in majuscule
  • slogan beneath title
  • golden typeface
  • use of only two colours gold and black
  • marketing device at the bottom proclaiming its success
  • quote on the back/ no blurb
  • this design is very plain compared to others, there are no logos or even a visible bar code which is probably found on the spine (no image available)
  • it has a more serious tone to it like an academic book.

http://www.amazon.com/The-Gifts-Imperfection-Supposed-Embrace/dp/159285849X/ref=zg_bs_4744_6

  • 514IYPfa5YL 51B9WXd49qLuse of several typefaces
  • use of stamps as marketing devices
  • slogan beneath the title
  • small illustrations (the hands in shape of a heart and the dove)
  • use of simple cloud image running across front and back top sections.
  • use of quotes instead of blurb
  • information about author and image of her.
  • bottom section of layout separated by the large black banners creating a division of information connected by a smaller red banner
  • red is used to highlight certain aspects

In conclusion when looking at self-help books or motivation books there seems to be some reoccurring design elements; the use of quotes from established critics, banners stating its popularity, information about the authors credentials or reputation, and little if any use of illustrations. The designs for these books tend to be cluttered with too much information provided almost as if they are trying to convince the potential buyer of its authenticity and the fact that most of these have quotes from critics instead of an actual blurb reinforces this. The choice of typography is mostly quite bold and plain but not very creative with a mixture of serif and sans-serif typefaces. Many of the covers include an image of the author looking happy this interesting as it’s probably away of making the reader connect to the author as it’s no longer just words on a page but the words of a successful happy person.

The blurb on my brief describes the book to be a more information and fact based book instead of selling the authors ideas and advice. Taking this into consideration I think that a design like the ones above would not be the most suitable for my book. There are still a few elements which I could take from these such as the typography, colour schemes and use of slogans.

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