Demographics are the statistical data that is collected from a population showing things such as, income, average age, education etc. I never knew how detailed and studied different demographics can be and by looking into them I also got to learn about all the different sub categories involved.

Demographics – A set of categories that divide people into groups according to their job or financial status. From (A) high earners, to (E) students and pensioners.

Psychographics – This is the segmentation of populations by personality type, for example someone who likes to impress those around them.

Geo-demographics – This is classification according to where an individual or group of people live using their post codes.


The website below is a good place to find consumer classification


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